ROUNDABOUT CONCEPT FOR AUTOMOBILI LAMBORGHINI
“There was a young lady named Bright, Whose speed was far faster than light; She started one day. In a relative way, And returned on the previous night”.
“Relativity” is a design concept focus on building a mirage. We aimed to visualize the speed of light. The speed of light, according to special relativity, is the maximum speed at which matter or information may travel. The most relevant problem in trying to go fast as light is that you can’t if you are something with mass. However, you can theoretically reach the speed of light if you are like dust, namely you should be a body without mass. So we design a super light structure in steel white pipe, covered in PVC, that goes fast as light. We de-materialized the structure thanks to the synchronized movements of LED lights beneath the installation. In that way, we tell fifty years of history in a continuum movement and morphing. Shapes, geometries, velocity and meanings change their intensity with the variations of the natural and artificial lights during the day.
LOCATION: SANT’AGATA BOLOGNESE, IT
AWARD: HONORABLE MENTION
TYPE: COMPETITION PROMOTED BY AUTOMOBILI LAMBORGHINI SPA